With its recently redesigned website, NewsOk needed a way to promote its key new feature—individually customized news.

With the ability to choose which topics you’re most interested in seeing, it’s now an experience that’s more your own.

With this in mind and the line “It’s everything you want, nothing you don’t,” I created this series of comparative digital ads.

Within the first few weeks NewsOk generated 500+ new subscriptions and a 200% higher click-through rate than the industry benchmark.