The Oklahoman daily newspaper needed to re-engage former customers who had either canceled or no longer continued paying their subscription.

With this goal in mind, I created these seven postcards, beckoning them back to the relationship. On the backs I illustrated icons to call attention to The Oklahoman’s improvements.

As a result, 2,419 former subscribers were converted back to current ones within a couple months.

This campaign also won at the 2018 EPPY Awards for “Best Promotional/Marketing Campaign.”